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Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) makes your business the answer in AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We optimise your content, structure, and authority signals so AI engines cite you — not your competitors.
What's Included
- GEO Audit (ChatGPT, Perplexity, AI Overviews)
- llms.txt & llms-full.txt Implementation
- Structured Data (All Schema Types)
- AI Crawler Permissions (robots.txt)
- Answer-Led Content Creation
- FAQ Schema on Every Page
- E-E-A-T Signal Optimisation
- Author Schema & Founder Profiles
- Third-Party Citation Building
- Monthly AI Mention Tracking
40% of Google searches now show an AI Overview before the first organic result. ChatGPT has 200 million weekly users asking business questions. Perplexity is growing 300% year-over-year. These AI engines do not rank pages — they synthesise answers and cite sources. If your content is not structured, authoritative, and optimised for AI understanding, you are invisible in the channel where search is moving. Traditional SEO alone no longer guarantees visibility — businesses optimised only for keyword rankings are already losing traffic to AI-cited competitors.
We run a full GEO audit and implementation covering every layer that AI search engines evaluate: technical GEO (llms.txt, structured data, crawlability for AI bots), content GEO (answer-led content that directly answers the questions AI engines receive), authority GEO (E-E-A-T signals, author schema, Trustpilot integration, LinkedIn presence, and third-party citations), and distribution GEO (getting your content indexed in the sources AI engines preferentially cite: Wikipedia, industry publications, Reddit threads, and G2/Trustpilot reviews). The goal is simple: when someone asks an AI about your service category, your brand is named in the answer.
Exactly What You Get
Every GEO project includes these specific deliverables. No vague scope, no hidden extras.
GEO Audit Report
Full analysis of your current AI search visibility across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Benchmark your brand mentions versus competitors.
Technical GEO Implementation
llms.txt and llms-full.txt per spec, structured data for all page types (Organisation, Person, Service, FAQ, Article), AI crawler permissions in robots.txt, and canonical tag audit.
Answer-Led Content Strategy
Research the exact questions AI engines receive in your category. Build a content calendar of definitive answer pages targeting those queries.
E-E-A-T Signal Build
Author schema, founder bio optimisation, Trustpilot and review platform integration, LinkedIn company page optimisation, and third-party citation strategy.
Citation & Authority Building
Guest articles on domain-authority publications, industry directory listings, and structured digital PR to build the citation profile AI engines look for.
Monthly GEO Report
Monthly tracking of brand mentions in AI engine outputs, organic visibility trends, and content performance. We query 50+ relevant prompts across AI engines each month.
Pricing Framework
GEO audits start at $1,500 and include a full gap analysis, prioritised action plan, and 90-day implementation roadmap. Full GEO implementation retainers range from $2,000 to $6,000/month depending on content volume, link building requirements, and reporting depth. One-off technical GEO setup (llms.txt, structured data, AI crawler permissions) is $800.
Our Process
How we deliver GEO projects from kickoff to launch.
GEO Audit
Query 50+ AI engines to benchmark current brand visibility. Identify technical gaps and content opportunities.
Technical Fix
llms.txt, structured data, AI crawler permissions, and canonical audit completed in week 1.
Content Build
Produce answer-led pages targeting the top AI engine queries in your category. Minimum 4 pages per month.
Authority Build
E-E-A-T signals, Trustpilot campaign, third-party citations, and LinkedIn presence optimisation.
Track & Iterate
Monthly AI mention tracking, content performance analysis, and strategy iteration based on data.
Real Results From Real Clients
Numbers from actual GEO projects we have delivered.
Zero brand mentions in ChatGPT or Perplexity results for 'GoHighLevel agency' or 'GHL setup service'. All competitors with weaker services appearing instead.
Full GEO implementation over 12 weeks: llms.txt, structured data, 8 answer-led blog posts, founder E-E-A-T build, and Trustpilot review campaign. Brand now cited in 34% of relevant AI engine queries tested. Organic traffic up 67%. ChatGPT mentions: 0 to 12 per month (tracked via query testing).
Google AI Overviews showing competitor content exclusively. Organic click-through rate falling 28% year-over-year as AI Overviews absorbed informational traffic.
GEO audit revealed 3 content gaps: no FAQ schema, no author markup, and no dedicated answer pages for top AI query types. All three fixed in 6 weeks. AI Overview appearances up 4x. Organic CTR recovered to pre-AI levels within 90 days.
Technologies We Use
Frequently Asked Questions
Everything you need to know about our GEO service.
What is GEO and how is it different from SEO?
Traditional SEO optimises for keyword rankings in Google's blue-link results. GEO optimises for citations in AI-generated answers — the text ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot produce when someone asks a question. The signals AI engines use overlap with SEO (authority, quality, structured data) but add new requirements: llms.txt, explicit AI crawler permissions, answer-led content structure, and strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
How do you measure GEO success?
We measure: (1) Brand mention rate — what percentage of relevant AI engine queries name your brand in the answer (tested manually across 50+ prompts monthly), (2) Citation appearances — how often your URLs are cited as sources in AI answers, (3) AI Overview impressions in Google Search Console, (4) Organic traffic trends as a downstream indicator, and (5) Competitor citation gap — whether your brand is gaining or losing share versus named competitors in AI answers.
How long does it take to see GEO results?
Technical GEO changes (llms.txt, structured data) are indexed within 1–4 weeks and can produce measurable improvement in AI Overview appearances within 30 days. Content-based GEO (answer pages, E-E-A-T build) typically shows results in 60–120 days. Citation and authority building is a 6–12 month programme. We track and report on all three horizons monthly.
Does GEO replace traditional SEO?
No — GEO extends and reinforces traditional SEO. The technical foundations are shared (site speed, mobile optimisation, indexability, quality backlinks). GEO adds AI-specific layers on top. The best strategy is traditional SEO + GEO running in parallel, which is exactly how we structure our retainers.
What AI engines does GEO target?
Our standard GEO programme covers: Google AI Overviews (the most commercially important channel), ChatGPT browse mode and GPT-4 web search, Perplexity AI, Bing Copilot, and Claude with web access. We track brand mentions across all five engines monthly.
Do you offer GEO as a one-off project or retainer?
Both. A one-off technical GEO setup (llms.txt, structured data, AI crawler rules) takes 1 week and costs $800. A one-off GEO audit and content strategy costs $1,500. For businesses serious about GEO as a sustained competitive advantage, our monthly retainer ($2,000–$6,000/month) covers ongoing content production, authority building, and performance tracking.
Is GEO suitable for small businesses?
Yes — in fact, GEO represents a significant opportunity for small businesses precisely because most large competitors have not yet invested in it. A small business that establishes AI engine authority in its niche today will be very difficult to displace in 2–3 years when the market catches up. The cost of GEO is a fraction of paid advertising and the results compound over time.
Further Reading
In-depth guides related to GEO.
Related Services
Ready to Get Started with GEO?
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