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Canas Recruiting Agency — College Sports Recruiting
The Challenge
What needed solving
Canas Recruiting helps high-school soccer athletes secure college scholarship opportunities. Founder Giancarlo had a WordPress site but was running a fragmented stack: Calendly for scheduling, ManyChat for messaging, Zapier for automation, Brevo and Zoho for email, and OpenPhone for calls. Leads were slipping through the cracks, follow-ups were manual, and there was no centralized system to capture, nurture, and convert athlete inquiries into booked consultations.
Client
Canas Recruiting Agency
College Sports Recruiting
Our Approach
What we built, phase by phase
Phase 1
Landing Page and Intake: Designed a branded GoHighLevel landing page with a multi-step qualifying survey capturing athlete name, parent name, contact details, graduation year, position, GPA, club team, and recruiting goals. Partial submissions create a contact immediately, and the thank-you page embeds a Calendly booking link.
Phase 2
Abandoned Form Recovery: A trigger fires on partial completion, tags the contact as a Partial Lead, and launches an automated recovery sequence: immediate SMS, a 24-hour email, and a 48-hour final SMS linking back to the survey.
Phase 3
Multi-Channel Nurture: A 5-step sequence fires within 90 seconds of submission across SMS and email over 5 days, pausing automatically when the VA takes over and resuming if the lead goes quiet for 24 hours.
Phase 4
Compliance and Telephony: Connected Twilio with a verified number and missed-call text-back, and handled end-to-end A2P 10DLC registration with TCR including brand and campaign registration, privacy policy, terms, and opt-in consent language.
Phase 5
Pipeline and Hand-off: Built an 8-stage recruiting pipeline with automatic stage progression, plus a VA hand-off system with instant notifications, one-click takeover, and round-robin logic ready to scale.
The Results
Measurable outcomes delivered
Tools Consolidated
Follow-Up Speed
Build Timeline
SMS Compliance
“They rebuilt our entire lead system inside GoHighLevel in three weeks. Now every athlete inquiry gets an instant response, nothing slips through, and our VA can jump in with one click. It replaced five different tools we were juggling.”
Stack & Services
Tools and services used
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