.png){kind=small}
Last Updated:
Setting Up an E-commerce Store on Wix: Complete Walkthrough
Launch your online store on Wix with this step-by-step guide covering store setup, payments, shipping, and marketing integration.
Wix makes it surprisingly easy to launch an online store. Here's how to set up everything from scratch.
Choosing Your Plan
For e-commerce, you need at least the Core plan ($29/month) to accept payments. The Business plan ($36/month) adds abandoned cart recovery and subscriptions.
Store Setup
Template Selection
Choose an e-commerce-specific template. These come pre-configured with product pages, cart, and checkout flows. Popular options include fashion, electronics, and general store templates.
Adding Products
Navigate to Store Products and click "Add Product."
Physical Products:
- Product name and description
- Multiple images (main + gallery)
- Price and compare-at price for sales
- Variants (size, color, material)
- Weight and dimensions for shipping
- SKU and inventory tracking
Digital Products:
- Upload files for digital delivery
- Set download limits
- Automatic delivery after purchase
Collections
Group products into collections:
- By category (shirts, pants, accessories)
- By occasion (summer, sale, new arrivals)
- Featured collections for homepage display
Payment Setup
Wix supports multiple payment providers:
- Wix Payments: Easiest setup, competitive rates
- PayPal: Widely trusted by customers
- Stripe: Popular for international sales
- Manual payments: Bank transfers, cash on delivery
Shipping Configuration
Set up shipping rules:
- Flat rate shipping by region
- Free shipping over a threshold
- Weight-based or price-based rates
- Local delivery options
- In-store pickup
Tax Settings
Configure tax rates for your selling regions. Wix can calculate taxes automatically based on customer location.
Store Pages
Essential pages for your store:
- Homepage with featured products
- Collection pages with filtering
- Product detail pages
- About us page
- Contact page
- FAQ page
- Shipping and returns policy
- Privacy policy
Marketing Integration
Email Marketing
Use Wix's built-in email marketing to send newsletters, promotions, and abandoned cart emails.
Social Media
Connect your Instagram and Facebook shops. Display social feeds on your site.
Coupons and Discounts
Create discount codes for promotions. Set up automatic discounts for cart value thresholds.
Analytics
Monitor your store performance with Wix Analytics:
- Sales overview and revenue
- Product performance
- Traffic sources
- Conversion rates
Launch Checklist
- All products added with images and descriptions
- Payment gateway tested
- Shipping rates configured
- Tax settings verified
- Mobile experience tested
- Legal pages published
- Test order placed and fulfilled
- Analytics connected
Your Wix e-commerce store is ready for customers. Start marketing and driving traffic to your new store.
Free Website & Automation Audit
Book a free 30-minute audit of your website or automation setup. No sales pitch — just honest advice.
Need Help Implementing This?
Our team specialises in GoHighLevel, n8n automation, AI agents, and high-converting web development. Let's talk.
Talk to Our TeamFrequently Asked Questions
Can you build an online store on Wix?
Yes, Wix offers built-in e-commerce with product management, payments, shipping, and marketing tools on its Business plans. It is well suited to small and mid-sized stores that value ease of use.
How do I set up a Wix e-commerce store?
Choose a Business plan, pick a store template, add products with images and descriptions, configure payments and shipping, connect your domain, and test checkout before launching. Wix's guided setup makes this beginner-friendly.
Is Wix good for e-commerce compared to Shopify?
Wix is great for smaller stores and those wanting design flexibility with an all-in-one website builder, while Shopify is more specialized and scalable for larger, high-volume stores. Your product range and growth plans determine the better fit.
How much does a Wix online store cost?
Wix e-commerce requires a Business plan billed monthly or annually, plus optional apps and your domain. Total cost is predictable and generally affordable for small businesses.